The Under Secretary of War for Research and Engineering Brand Guide provides standards to ensure consistency in the presentation of the USW(R&E) emblem and its various approved formats. The foundation of the department's branding mission statement is as follows:

The Under Secretary of War for Research and Engineering USW(R&E) serves as the Chief Technology Officer for the Department of War (DoW). The USW(R&E) champions research, science, technology, engineering, and innovation to maintain the United States military's technological advantage.

The purpose of the Brand Guide is to communicate proper uses for the R&E logo, explain the symbolism of its design attributes, and outline the typefaces and colors that represent the R&E enterprise.

This information is designed to achieve an enterprise-wide, integrated approach to communicating about R&E through strategic communications, print, social, and digital media. It covers instances of usage, how and when to use appropriate variations.
Leaders and communicators throughout the R&E Enterprise will refer to this guide for correct use of the USW(R&E) brand in all communications from inception to production and delivery, in all digital and printed media.