USD(R&E) Branding Guide
USD(R&E) Branding Guide
USD(R&E) Branding Guide
Overview
The Under Secretary of Defense for Research and Engineering Brand Guide provides guidelines to ensure consistency in the use of the USD(R&E) logo throughout the Department.
The foundation of the department's brand is the USD(R&E) Mission Statement:
The Under Secretary of Defense for Research and Engineering (USD(R&E) serves as the Chief Technology Officer for the Department of Defense (DoD). The USD(R&E) will champion research, science, technology, engineering, and innovation to maintain the United States military's technological advantage.
PowerPoint
OUSD(R&E) employees who would like copies of the new USD(R&E) branded Power Point templates should contact the OUSD(R&E) Strategic Communications Team.
Objective
The purpose of this Guide is to communicate the utilization of this logo and the proper uses for this designed identity and its components - logo, typefaces and colors - that represent the R&E organization. This Guide is designed to achieve an enterprise-wide, integrated approach to communicating about R&E through a wide variety of informational products. It covers all instances of usage, how and when to use, appropriate variations, and unacceptable uses. Leaders and communicators throughout the R&E Enterprise will refer to this guide for correct use of the USD(R&E) brand in all communications from inception to production and delivery, in all media.
Mission Focus. Foundation Building. Succeeding Through Teamwork.
Symbols of the USD(R&E) Brand
The USD(R&E) Logo - Icon
The Under Secretary of Defense for Research and Engineering logo, revised in 2022, is updated to present a more modern yet formal look that visually represents R&E and its mission. Authorized users may employ the logo, in keeping with brand standards, in all USD(R&E) communications across all media platforms.
The USD(R&E) Logo - Seal
An American eagle is depicted facing to the right. Wings are horizontal, as the eagle is making an approach, swooping down to the ground. Above the eagle is an American flag with 4 stars representing the Under Secretary. The USD(R&E) acronym is superimposed on the eagle. On an encircling band is the inscription 'Department of Defense' and 'Under Secretary of Defense for Research and Engineering.' The stylized look is suggestive of modern technological advancements. The encircling band is to be dark blue with white letters.
Elements of the USD(R&E) Brand
Design
The key components of USD(R&E) visual brand identity - logos, typography and colors - should be used consistently across all platforms and media to reinforce and protect the brand.
Three items are critical to proper USD(R&E) visual branding:
- The USD(R&E) logo.
- Typography, which consists of an approved family of logo typefaces for both digital and print content.
- Color palette, which consists of the approved palette and usage of specific colors.
The USD(R&E) Logo
The logo may be used, in keeping with brand standards, in all USD(R&E) communications across all media platforms.
The following guidelines help to ensure a consistent use of our logo in all applications.
Main Logo
The USD(R&E) Circular logo consists of the eagle and flag icon and a logotype set in Plateia Bold (Acronym) and Oswald Medium (Circular Text on outer ring).
This is the main logo for the USD(R&E). There is also a horizontal, stacked and an icon version for use in most cases where the design allows.
Typical use cases include: Image overlays, print materials, presentations posters, multimedia use cases and web applications.
Stacked Logo
The stacked logo should be used in narrower spaces where the primary (circular) or horizontal logo will not fit, mostly in print and broadcast applications. Avoid using at small sizes, as it can become illegible at smaller than 2 inches.
Typical use cases include: Image overlays, print materials, presentations posters, multimedia use cases and web applications.
Horizontal Logo
The horizontal logo can be used in horizontally-oriented spaces where the primary logo will not fit, mostly in print and broadcast applications. Avoid using at small sizes, as the subhead can become illegible. Typical use cases include: Image overlays, print materials, presentations, posters and web applications.
Icon
The USD(R&E) icon can be used by itself on certain applications; however, the stacked version is preferred. Examples of icon usage are various broadcast products, as a background texture/watermark, or any other application in which the text of the logo would become illegible. Typical use cases include: Design elements, graphic elements for use in a variety of graphic materials to include: Image overlays, print materials, presentations posters and web applications.
Logo Color
Clear Space
Clear space is the open space around the logo and gives the logo ample breathing room from other text, images or graphics. The more clear space given to the logo, the stronger impact it will have.
One-Color Variations
These one-color variations are available for use in certain applications where additional contrast is needed in the detail of the Pentagon icon. Typical use cases include: Image overlays, print materials and certain web applications.
Small Use (Web)
The small use logo & icon are designed specifically for rendering at small sizes and should ONLY be used on specific web and broadcast applications.
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Small Use Logo
This small use should be used on web when the logo is rendered at a size between 510px wide and 320px wide.
Typical use cases include: Website banners
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Small Use Icon
The simplified icon should be used when the icon is rendered at a size between 135px high and 242px wide. Circular logo size should be used no smaller than 1.5 inch.
Typical use cases include: Favicon, video bugs, app icons.
Avoid
The examples shown here, while not all-inclusive, are presented to show improper uses of the logo. The USD(R&E) logo is an important expression of our brand identity. The USD(R&E) logo should in no way be distorted, redrawn or recolored when applied to communications.
Type Table
The following is a resource to help identify which typeface should be used in a specific context.
Office of the Under Secretary of Defense,
Research and Engineering (OUSD(R&E))
3030 Defense Pentagon, Washington, DC 20301-3030
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